Introduction

Threads is a new and exciting app that offers a separate space for text-based content and real-time conversations. It was launched in July 2023 by Meta, the company formerly known as Facebook, as a spin-off of Instagram, the popular photo and video sharing platform. In the first 24 hours, it had garnered 50 million users. Threads allows users to post up to 500 characters of text, along with links, photos, and videos up to 5 minutes long. They can also share their Threads posts to their Instagram stories or other platforms to increase their reach and visibility. Threads is designed to foster positive and creative conversations around niche topics and communities, as well as to provide a more intimate and personal way of communicating with friends and family. Threads does not have ads yet, but it is planning to introduce branded content tools that will allow marketers to collaborate with influencers and creators on paid partnerships. In this blog post, we will explore how Threads can be used by advertisers to create engaging and valuable content, work with influencers and creators, and prepare for the future of ads and monetization on the app.

How to use Threads to create engaging and valuable content

One of the main advantages of Threads is that it offers a separate space for text-based content that can complement Instagram’s visual focus. Text-based content can be more effective for conveying information, opinions, stories, or emotions, as well as for sparking discussions and interactions. Brands and companies can use Threads to create engaging and valuable content that showcases their expertise, products, services, or personality, and that resonates with their target audience. Here are some tips on how to use Threads to create engaging and valuable content:

• Customize your profile for Threads to showcase your unique voice and style. You can use your Instagram username and verification to maintain your brand identity and credibility across both platforms. You can also choose a profile picture, a bio, a theme color, and a custom emoji for your account. These elements can help you express your brand personality and attract your ideal customers.

• Follow and connect with your existing and potential customers, as well as other relevant creators and influencers in your niche. You can find them by searching for keywords or hashtags related to your industry or topic. You can also discover new accounts by browsing the recommended content on your feed. By following and connecting with your audience, you can learn more about their needs, preferences, pain points, and feedback, as well as build trust and loyalty.

• Share valuable and engaging content that showcases your expertise, products, services, or personality. You can post up to 500 characters of text, along with links, photos, and videos up to 5 minutes long. You can also share your Threads posts to your Instagram stories or other platforms to increase your reach and visibility. Some examples of content you can share on Threads are:

  
  

  • Tips, tricks, hacks, or tutorials related to your industry or topic

  • Behind-the-scenes stories or insights about your brand or company

  • Testimonials, reviews, or case studies from your customers or clients

  • Announcements, updates, or news about your brand or company

  • Contests, giveaways, or discounts for your products or services

  • Polls, quizzes, surveys, or Q&A sessions to generate interest and feedback

  • Memes, jokes, memes, fun facts, or quotes related to your industry or topic

  • Personal stories or experiences that relate to your brand or company

• Interact with your audience and build relationships by replying to their comments, reposting their content, or mentioning them in your posts. You can also use Threads to host live chats or group chats with your customers or fans. By interacting with your audience, you can increase your engagement rate, boost your brand awareness, and create a sense of community.

How to use Threads to collaborate with influencers and creators

Influencers and creators are individuals who have a large and loyal following on social media platforms, and who can influence their audience’s opinions, preferences, and behaviors. By working with influencers and creators, brands and businesses can increase their brand awareness, reach, credibility, and conversions. Threads is planning to bring Instagram’s branded content tools to its app, which will enable marketers to work with influencers and creators on paid partnerships. Here are some tips on how to use Threads to collaborate with influencers and creators:

• Choose the right partners for your brand or business. You can find influencers and creators who are relevant to your industry or topic by searching for keywords or hashtags on Threads. You can also browse the recommended content on your feed or explore tab to discover new accounts. You should look for partners who have a high engagement rate, a positive reputation, a similar target audience, and a compatible brand personality and values.

• Create authentic and relevant content for your partnership. You should work with your partners to create content that is valuable and engaging for their audience, as well as aligned with your brand or business goals. You should also respect their creative freedom and style, and avoid being too promotional or intrusive. Some examples of content you can create with your partners on Threads are:

  • Sponsored posts that showcase your products or services, along with links, photos, or videos

  • Reviews or testimonials that share honest feedback or experiences with your products or services

  • Stories or insights that relate your products or services to your partners’ personal or professional lives

• Disclose any sponsored content on your partnership. You should use Instagram’s branded content tools on Threads to add paid partnership labels to your posts, which helps you comply with Instagram’s terms of service and disclose any sponsored content. These tools also allow you to tag your partners in your posts, which helps them get credit and exposure for their work. These tools are also useful for measuring the performance and impact of your partnership, as they provide insights on impressions, reach, engagement, and audience demographics.

• Interact with your partners and their audience on your partnership. You should communicate regularly with your partners to maintain a good relationship and ensure a smooth collaboration. You should also interact with their audience by replying to their comments, reposting their content, or mentioning them in your posts. You can also use Threads to host live chats or group chats with your partners and their followers. By interacting with your partners and their audience, you can increase your trustworthiness, loyalty, and advocacy.

Threads might introduce ads and monetization options

Threads does not have ads yet, but it is likely that it will follow Instagram’s model of offering different ad formats and placements. For example, Threads could introduce ads in the feed, stories, or explore tab, or create a dedicated tab for shopping or reels. Threads could also leverage its text-based nature to offer more interactive and personalized ads, such as chatbots, quizzes, polls, or surveys. Here are some possible points you can include in your blog post:

• Threads could introduce ads in the feed, which are posts that appear among the organic content from the accounts that users follow. These ads could include text, links, photos, or videos up to 5 minutes long. Users could interact with these ads by liking, commenting, saving, or sharing them. Brands and businesses could use these ads to reach a large and diverse audience, as well as to showcase their products or services in an engaging way.

  
  

• Threads could introduce ads in the stories, which are ephemeral posts that disappear after 24 hours. These ads could include text, links, photos, or videos up to 15 seconds long. Users could interact with these ads by swiping up to visit a website or app, or by sending a direct message to the advertiser. Brands and businesses could use these ads to create a sense of urgency and exclusivity, as well as to share timely and relevant offers or updates.

• Threads could introduce ads in the explore tab, which are posts that appear based on the user’s interests and preferences. These ads could include text, links, photos, or videos up to 5 minutes long. Users could interact with these ads by liking, commenting, saving, or sharing them. Brands and businesses could use these ads to reach a more targeted and engaged audience, as well as to discover new customers or fans.

  
  

• Threads could create a dedicated tab for shopping or reels, which are posts that feature products or short-form videos respectively. These tabs could include organic and sponsored content from the accounts that users follow or discover. These tabs could also include features such as product tags, checkout options, or filters and effects. Users could interact with these tabs by browsing, buying, or creating content. Brands and businesses could use these tabs to showcase their products or services in a more immersive and creative way, as well as to drive sales or conversions.

• Threads could leverage its text-based nature to offer more interactive and personalized ads, such as chatbots, quizzes, polls, or surveys. These ads could appear as direct messages or group chats from the advertisers. Users could interact with these ads by answering questions, providing feedback, or requesting information. Brands and businesses could use these ads to create a more conversational and customized experience for their customers or prospects, as well as to generate leads or loyalty.

Data collection

Threads collects a lot of user data, some of which may be sensitive or personal. According to the App Store listing, Threads collects data such as financial info, health and fitness, browsing history, purchases, identifiers, location, usage data, contact info, sensitive info, contacts, diagnostics, and user content. Meta says that it uses this data to provide and improve its services, personalize content and ads, and communicate with users. However, some users may be concerned about how their data is collected, stored, shared, and used by Meta and third parties.

Conclusion

Threads does not have ads yet, but it is planning to introduce branded content tools that will allow marketers to collaborate with influencers and creators on paid partnerships. In this blog post, we have explored how Threads can be used by advertisers to create engaging and valuable content, work with influencers and creators, and prepare for the future of ads and monetization on the app. We have also discussed some of the concerns that users may have about Threads’ data collection practices and how they can protect their privacy and preferences. Threads is a promising app that offers many opportunities and challenges for advertisers who want to reach a new and diverse audience, as well as to create a more intimate and personal connection with their customers or fans. Threads is still in its early stages of development and growth, but it has the potential to become a powerful and popular platform for text-based content and conversations. If you are interested in using Threads for your brand or business, you should download the app today and start exploring its features and benefits. You should also keep an eye on the latest news and updates from Meta and Threads, as they may introduce new tools or changes that could affect your strategy or performance. Threads is an app that you don’t want to miss out on if you want to stay ahead of the curve and stand out from the crowd.