Business Requirement
Airtel approached Cubikey with the objective of acquiring active mobile users for their app. The key focus was on driving real-time registrations to enhance user engagement and foster a loyal user base.
Campaign Strategy
Cubikey devised a comprehensive app marketing strategy for Airtel, leveraging targeted advertising, precise audience segmentation, and compelling creatives. The goal was not only to boost app installations but also to ensure a seamless transition from installation to registration, emphasizing real-time user engagement. By utilizing data-driven insights, Cubikey targeted potential users based on demographics, behavior, and preferences. The campaign identified and segmented audiences to deliver personalized and relevant ads. Additionally, Cubikey partnered with the best ad platforms and OEMs to drive outstanding results for Airtel.
Results Achieved
The campaign yielded remarkable results, significantly surpassing initial expectations. An average install to registration rate of 80-85% indicated a strong user interest and an effective onboarding process, while a 28% click to install rate demonstrated the efficacy of targeted advertising and compelling creatives.
Impact on User Retention
Beyond the initial registrations, Cubikey's strategy contributed to improved user retention. By focusing on delivering relevant content and personalized experiences, the Airtel app successfully retained and engaged users, fostering a sense of loyalty and satisfaction.
Key Takeaways
Cubikey's data-driven targeting significantly improved conversion rates, while offering personalized and relevant content enhanced user engagement and retention. Partnering with top ad platforms and OEMs was crucial in driving outstanding results for Airtel. By implementing a strategic and targeted approach, Cubikey successfully helped Airtel achieve its user acquisition goals, setting a benchmark for future digital marketing campaigns.