ABOUT SWIGGY

Swiggy is India’s leading on-demand convenience platform with a mission to improve the quality of life for urban consumers by providing unparalleled convenience. With over 1,85,000 restaurant partners and stores in more than 500 cities, Swiggy connects consumers to a wide range of food and grocery options. Its quick commerce grocery service, Instamart, is available in 23 cities and it also offers other services such as Swiggy Genie and meat delivery.

By utilizing innovative technology, Swiggy ensures a fast, reliable, and hassle-free delivery experience for its customers. With features such as lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support, every order delivered by Swiggy’s delivery executives is designed with the customer in mind.

Campaign Objective

The primary objective of the campaign was to boost daily food orders through Swiggy's mobile app. Cubikey Media aimed to achieve this by leveraging targeted app marketing strategies to increase app installs, encourage first-time orders, and improve the install-to-purchase ratio.

Our Approach

Cubikey Media adopted a multi-faceted approach to meet Swiggy's objectives effectively:

1. Platform Selection: We conducted extensive research to identify the most relevant and high-performing platforms for Swiggy's target audience. By focusing on platforms where users were most likely to engage with food delivery apps, we maximized the campaign's reach and impact.

2. In-App Advertising: Recognizing the importance of in-app advertising in driving app installs and conversions, we strategically placed ads within popular apps frequented by Swiggy's target demographic. This allowed us to reach users who were already actively engaged on mobile devices and likely to convert.

3. 
   

Results Achieved

Through our strategic approach and diligent execution, Cubikey Media delivered impressive results for Swiggy:

1. Increase in First-Time Order Volume: We successfully boosted Swiggy's first-time order volume month-over-month (MoM) by 1.5 times. This significant increase in new user acquisition demonstrated the effectiveness of our targeted app marketing strategies in attracting and engaging potential customers.

2. Improvement in Install-to-Purchase Ratio: Our efforts also led to a remarkable 45% improvement in the install-to-purchase ratio for Swiggy's mobile app. By optimizing the user journey and enhancing the app's appeal to potential customers, we encouraged more users to convert from app installs to making their first purchase.