ABOUT TATA 1MG
Tata 1mg is India’s trusted online pharmacy and healthcare platform that provides you with quality medicines, lab tests, health products, and information at your fingertips. You can order medicines, book lab tests, buy health supplements, explore Ayurvedic products, and read about various health topics on Tata 1mg. You can also enjoy free medicine home delivery and lab sample pickup in over 1800 cities across India. Tata 1mg is your partner in health and wellness.
The primary objective of the campaign was to enhance 1MG's mobile app performance by increasing the install-to-order ratio and boosting brand visibility on app platforms. Cubikey Media aimed to achieve this by implementing targeted app marketing strategies designed to attract new users, drive conversions, and elevate the brand's presence on app platforms.
Our Approach: Cubikey Media adopted a comprehensive approach to meet 1MG's objectives effectively:
Platform Selection: We conducted thorough research to identify the most relevant and high-impact platforms for 1MG's target audience. By focusing on platforms where users were actively seeking healthcare-related information and products, we maximized the campaign's reach and effectiveness.
In-App Advertising: Recognizing the importance of in-app advertising in driving app installs and conversions, we strategically placed ads within popular healthcare and wellness apps frequented by 1MG's target demographic. This allowed us to reach users who were already interested in healthcare products and services, increasing the likelihood of conversions.
Through our strategic approach and diligent execution, Cubikey Media delivered impressive results for 1MG:
Improvement in Install-to-Order Ratio: We achieved a remarkable 30% improvement in the install-to-order ratio for 1MG's mobile app. By optimizing the user journey and enhancing the app's appeal to potential customers, we successfully increased the conversion rate from app installs to making a purchase, driving tangible results for 1MG.
Eightfold Increase in Brand Visibility: Our efforts led to an eightfold increase in brand visibility on app platforms for 1MG. By strategically positioning 1MG's ads and content across relevant app platforms, we significantly enhanced the brand's presence and visibility, ensuring that it remained top-of-mind for users seeking healthcare solutions.