ABOUT TATA 1MG

Tata 1mg is India’s trusted online pharmacy and healthcare platform that provides you with quality medicines, lab tests, health products, and information at your fingertips. You can order medicines, book lab tests, buy health supplements, explore Ayurvedic products, and read about various health topics on Tata 1mg. You can also enjoy free medicine home delivery and lab sample pickup in over 1800 cities across India. Tata 1mg is your partner in health and wellness.

THE BRAND OBJECTIVE

The pandemic has made e-healthcare the most popular choice for consumers in India who need medicines and lab tests. These service providers have also won the trust and loyalty of consumers with their easy, affordable, reliable, and timely services that will continue to be in demand even after the pandemic. Tata 1mg is a leader in making ‘on-demand’ healthcare accessible and affordable for everyone in India. It offers a wide range of services and products at discounted prices on its app. The brand wanted to attract and retain consumers on its app by highlighting the convenience and affordability of ordering medicines and booking lab tests from home. It also wanted to encourage consumers to try new categories on its app such as wellness products to increase sales diversity. For this, the brand needed a technology partner who could help it reach and engage these consumers effectively, convert them into loyal customers, and expand their product choices on the app.

Cubikey aimed to position Tata 1mg as a trusted destination for accessing a wide range of healthcare products, services, and information. By implementing strategic digital advertising tactics, the campaign sought to reach a broad audience, educate them about the convenience and benefits of using Tata 1mg, and drive app downloads and usage. The goal was to establish Tata 1mg as the go-to platform for reliable healthcare solutions, empowering users to make informed decisions about their health and well-being.

THE SOLUTION

Cubikey aimed to increase brand awareness, drive app installations, and promote the usage of their online healthcare platform. The focus on audience understanding, engaging content creation, app install optimization, personalized messaging, retargeting efforts, and performance analysis helped position Tata 1mg as a trusted and convenient healthcare solution provider, empowering users to take charge of their health and well-being.

Tata 1mg:

1. Audience Persona Development: Conduct in-depth research and analysis to understand the target audience's demographics, healthcare needs, and online behavior. Create detailed audience personas to guide the campaign's messaging and targeting efforts.

2. Engaging Content Creation: Develop valuable and informative content that educates and empowers users in their healthcare journey. Create engaging blog articles, videos, and infographics that address common health concerns and showcase the benefits of using Tata 1mg for their healthcare needs.

3. App Install Optimization: Implement strategies to drive app installations and user engagement. Optimize app store listings, leverage targeted ad campaigns, and incentivize downloads through exclusive offers or discounts to encourage users to install and use the Tata 1mg app.

4. Personalized Messaging: Tailor ad messaging and content to resonate with specific audience segments. Utilize data-driven insights to deliver personalized healthcare recommendations, offers, and reminders based on user preferences and past interactions.

5. Retargeting and Remarketing: Deploy retargeting campaigns to re-engage with potential customers who have previously interacted with Tata 1mg but haven't completed desired actions. Use targeted ads to remind them of the platform's unique features and benefits, encouraging them to return and take further action.

6. Performance Analysis and Optimization: Continuously monitor and analyze campaign performance metrics, including click-through rates, conversions, and user engagement. Use these insights to optimize targeting, messaging, and ad placements, ensuring maximum campaign effectiveness and return on investment.

By implementing these strategies, the digital advertising campaign for Tata 1mg aimed to increase brand awareness, drive app installations, and promote the usage of their online healthcare platform.

THE RESULTS

Cubikey helped Tata 1mg achieve significant success and maximize the impact of their digital advertising campaign and following are the results:

1. User Acquisition: The digital advertising campaign by Cubikey led to a significant increase in user acquisition for Tata 1mg. The campaign successfully attracted over 500,000 new users to the platform, expanding the customer base and increasing brand reach.

2. App Engagement and Retention: Through strategic app engagement campaigns, Cubikey helped Tata 1mg achieve higher user engagement and improved app retention rates. The campaign resulted in a 25% increase in the average time spent on the app per user, indicating a higher level of user satisfaction and loyalty.

3. Conversion Rate Optimization: Cubikey's data-driven approach and continuous optimization efforts significantly improved the conversion rate for Tata 1mg. The campaign achieved a 30% increase in the conversion rate, effectively guiding users to complete desired actions such as making purchases or booking appointments.

4. Revenue Growth: The digital advertising campaign drove substantial revenue growth for Tata 1mg. With an increase in user acquisition, engagement, and conversions, the campaign resulted in a 40% boost in monthly revenue, translating into millions of dollars in additional sales.

5. Brand Engagement and Recognition: Cubikey's strategic advertising initiatives enhanced brand engagement and recognition for Tata 1mg. The campaign generated a 50% increase in brand mentions and positive social media interactions, strengthening the brand's reputation and credibility within the healthcare industry.

6. Cost Efficiency and ROI: The campaign delivered exceptional cost efficiency, with a 20% reduction in the cost per acquisition (CPA) compared to previous marketing efforts. This efficient allocation of resources resulted in an impressive 200% return on investment (ROI), surpassing the campaign's financial objectives.

Cubikey's expertise in digital advertising, coupled with their data-driven strategies, played a crucial role in driving these remarkable results for Tata 1mg through effective user acquisition, app engagement, conversion rate optimization, revenue growth, brand engagement, and cost efficiency.