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DFS solutions – Bangalore based food company increased digital revenue by 100X
ABOUT THE CLIENT
Delicious Food services is an online food delivery app. The company has more than 25 cloud kitchen across Bangalore and has its own food ordering platform
BUSINESS IMPACT:
- Improve online orders by 800%
- Revenue increased by 100X
Other KPI:
- Significant improvement in organic search
- Leads through paid search increase by more than 1000%
BUSINESS CHALLENGE:
The overall platform was not user friendly. We had to start from suggesting the design changes + insights on user experience.
SOLUTION OFFERED
We started with providing overall website journey and user experience inputs. By working closely with the web agency, we were able to make the platform ready for marketing within 20 days. Next steps were to develop and execute the marketing plan. We started with Google ads, social display campaign and retargeting ads which helped the company drive 200 orders in advance.
Started with website audit and analysis
Keyword research along with content analysis was important
competition analysis was done to understand the strength and weakness
Development of new Ad copies and optimization of existing content
A/B testing as part of on-going optimization
Personalization of product pages to cross-sell the products
WEBSITE - https://dealsbag.in/
