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Know how Dealsbag was able to transform its digital business and increase digital revenue by 30X
ABOUT THE CLIENT
KisanShop is an Agritech enterprise providing an online marketplace to connect farmers and Agri input sellers, where farmers can buy branded, high-quality, and original products through KisanShop. We are a company that delivers the highest quality input and guidance to farmers for their growth. Our services are available in over 26,000 locations. Through our services, we are helping farmers to have better profitability.
BUSINESS IMPACT:
- Improve online orders by 1110%
- Revenue increased by 100X
Other KPI:
- Significant improvement in organic search
- Leads through paid search increase by more than 1000%
BUSINESS CHALLENGE:
A new Brand, challenged to increase online business and Marketing budgets was less, pivoting into Organic and Paid search was the only option
Brand visibility and stickiness was on low. Driving Digital presence through superior paid search strategy and right audience reach to drive conversations
SOLUTION OFFERED
Search engine optimization and paid search campaign were the two tactics that was executed initially, after a stellar results the company started to invest on paid social and display campaigns
Started with website audit and analysis
Keyword research and content analysis was vital
competition analysis was done to understand the strength and weakness
Development of new Ad copies and optimization of existing content
A/B testing as part of on-going optimization
Personalization of product pages to cross-sell the products
