How We Actually Do ABM
Why Our Account-Based Marketing
Solutions Actually Work
Your marketing team is generating hundreds of leads, but your sales team keeps saying they're not qualified. Meanwhile, you're burning through budget on prospects who were never going to buy anyway.
That's where account-based marketing changes everything. Instead of casting a wide net, we help you focus on the specific companies that are perfect fits for what you do. Then we craft ABM experiences that speak directly to them.
Relied upon by a Fresh Generation of Companies
How do sales and marketing teams need to work together for ABM to succeed?
ABM fails when sales and marketing operate separately. Both teams need to agree on which accounts to target, what constitutes a qualified engagement, and when sales should step in. Cubikey aligns both sides at the strategy stage defining the account list, the ICP, and the handoff point before any outreach begins.
What channels does Cubikey use to reach target accounts in ABM?
LinkedIn ads, display retargeting, personalized email sequences, content syndication, and direct outreach — all pointed at the same account list simultaneously. The goal is to appear across multiple touchpoints so decision-makers at target companies encounter your brand consistently, not randomly.
How do you measure ROI on an ABM campaign?
ABM metrics differ from standard demand gen. You track account engagement rate, how many target accounts interacted with your content, pipeline influence, deal velocity, and win rate on targeted accounts versus non-targeted ones. Cubikey sets up account-level reporting so you can see movement per company, not just aggregate numbers.
What is Account-Based Marketing and how does it work?
ABM is a B2B strategy where you target specific high-value companies instead of generating broad leads. Cubikey identifies which accounts matter most, researches the decision-makers inside them, and builds campaigns tailored to their specific pain points, so your message reaches the right people, not everyone.
Is ABM only for enterprise companies with large sales teams?
No. ABM works for any B2B company selling a product or service where the deal size justifies focused outreach. If you have a defined list of companies you want to win, ABM is more efficient than broad demand generation. The strategy scales up or down depending on your target account list size.
How does Cubikey identify the right accounts to target?
It starts with your sales and marketing teams agreeing on the ideal customer profile like industry, company size, tech stack, buying signals. Cubikey then researches decision-makers at those accounts, maps their roles, and figures out what messaging will resonate with each stakeholder in the buying process.
How long does ABM take to generate a pipeline?
ABM is a slower burn than demand gen. You can expect 3–6 months before the pipeline shows up consistently. But the deals that come through are typically larger and better fit. The first 30–60 days are research and setup; outreach and multi-channel activation happen after that.
How is ABM different from regular B2B lead generation?
Lead gen casts a wide net and hopes the right companies show up. ABM starts with the companies you want and works backward. Every piece of content, every ad, every outreach message is built specifically for those accounts. The conversion rate is higher because nothing is generic.
