we are an app store optimization agency that focuses on real ranking gains, not surface fixes. We look at how users search, what makes them tap, and why they stay.
Our ASO (App Store Optimization) services cover everything needed to improve your app’s visibility, rankings, and downloads.
Why App Store Optimization (ASO) Actually Matters
Our app marketing process. Why choose us as your app store marketing agency?
Strategic Planning
Strategic Planning - Our ASO process begins with meticulous strategic planning
Competitor Analysis
We analyze competitors in your niche to identify strengths, weaknesses, and opportunities
Develop
Define the user experience and analyze your designs will inform behavior and effect the experience of the user.
Relied upon by a Fresh Generation of Companies
This is where we share what’s actually worth doing.
How often does an app's ASO need to be updated?
Regularly, at minimum quarterly, and after every major app update or competitor shift. App store algorithms and keyword trends change. Cubikey monitors competitor rankings and keyword volumes continuously and updates metadata when there's a clear opportunity to improve visibility or capture new search demand.
What role do screenshots and preview videos play in ASO?
They're conversion assets, not decoration. After a user finds your app, screenshots and preview videos determine whether they install. Weak visuals kill conversion even with strong rankings. Cubikey tests visual assets the same way performance marketers test ad creative, to find what drives the most installs.
Can ASO help an app rank in multiple countries?
Yes, localization is a core part of international ASO. Keywords that rank in India won't necessarily rank in the US or UK. Cubikey localizes metadata for each target market: language, search behavior, and competitor landscape are all different. Copy-pasting one country's metadata into another is one of the most common ASO mistakes.
What is ASO and why does my app need it?
ASO is the process of optimizing your app's listing like title, keywords, description, screenshots, and ratings so it ranks higher in App Store and Google Play search. Most app downloads come from in-store search. If your app isn't optimized for how users search, you're invisible regardless of how good the product is.
How is ASO different from SEO?
SEO targets search engines like Google. ASO targets app store algorithms on the App Store and Google Play. Both involve keyword research and content optimization, but ASO also covers visual assets like screenshots and preview videos, which directly affect whether users tap to install after finding your app.
My app has good ratings but isn't getting downloads what's the problem?
Ratings influence conversion after someone finds your app, but they don't drive discovery. If downloads are low, the visibility problem is usually in your keywords, title, or subtitle. Cubikey looks at how users actually search and what competitors are ranking for, then rebuilds your metadata around that.
Does ASO work for both the App Store and Google Play?
Yes, but each platform has different ranking factors. Google Play gives more weight to the full description text. The App Store uses a separate keyword field. Cubikey optimizes separately for each store rather than copying the same metadata across both, which most brands get wrong.
Should I run paid user acquisition alongside ASO?
Yes. Paid UA drives installs fast and boosts your app's ranking signals, which helps organic visibility. ASO then reduces your long-term cost per install by capturing organic traffic. Together they're more efficient than either alone, because paid buys momentum, ASO sustains it.
