Problems We See All The Time
Great install numbers but terrible LTV?
Targeting is too broad. We narrow down to people who actually use and pay for apps like yours, not just anyone with a smartphone.
Target users
Relevant Traffic
Improved Results
Performance drops after few weeks?
Creative fatigue hits every campaign eventually. We have new ads ready before the old ones stop working.
Campaign Performance
Scaling up
Driving installs
Spending budget but conversions stay flat?
Bidding strategy needs work. Your UAC campaigns should optimize for post-install events, not just downloads.
Bidding Strategy
More Users
Quality Installs
Reporting looks good but revenue doesn't match?
Attribution setup is probably broken somewhere. We fix tracking before touching any campaigns.
Tracking
Campaign Performance
Attribution
Why It Works
We go after users who actually use your app, not just people who download it once and forget about it. Most agencies get excited about big install numbers because they look impressive in monthly reports.
Relied upon by a Fresh Generation of Companies
These are the most common questions.
Where do Universal App Campaigns show ads?
UAC campaigns run everywhere Google sells ad space. Search results when people look for apps, YouTube videos, Google Play store, millions of websites. Google's algorithm picks placement based on where your audience spends time.
How is your approach different?
Simple - we care about your business metrics, not marketing metrics. Most agencies optimize UAC marketing for numbers that look good in reports. We optimize for users who help your app make money.
What do you need to get started?
Access to your app's analytics (Firebase or whatever MMP you're using), realistic budget expectations, existing creative assets or budget for new ones, clear definition of what success looks like for your business.
How long before seeing real results?
Initial data from UAC campaigns shows up within a week. Real optimization happens around week 6-8 once Google's algorithm learns your audience patterns. Anyone promising results faster is probably cutting corners.
Can you handle iOS and Android?
Yes, but they're different platforms entirely. iOS users spend more money but are harder to target effectively. Android has more volume but lower average revenue. We run separate UAC app campaigns for each with different creative and bidding strategies.
