Overview
Cubikey partnered with JLL Homes to strengthen digital lead generation across residential projects. The focus was on driving qualified demand at scale while improving speed, efficiency, and visibility across the entire lead journey.
Scope of Work
Performance Marketing
We executed high-intent performance campaigns across Google and Meta to drive consistent inbound leads for multiple residential projects. Campaigns were structured around location, property type, and buyer intent to support scale while maintaining lead quality.
Search Engine Optimization (SEO)
SEO was used as a long-term demand engine alongside paid campaigns. We focused on improving visibility for project-specific and location-driven searches, helping JLL Homes capture organic demand from users already in the consideration phase.
AI-Powered Lead Automation
To improve speed-to-lead and reduce manual dependency, we implemented AI-led automation across inbound channels. This ensured faster responses, better lead routing, and smoother follow-ups across high-volume lead inflow.
Execution Approach
Performance-Led Campaign Management
Continuous monitoring of lead volume, cost, and intent signals
Ongoing optimisation to balance scale and efficiency
Close coordination with sales teams to align lead quality expectations
SEO for Sustained Demand
Strengthened organic presence for high-intent real estate searches
Supported paid campaigns by capturing incremental demand
Improved consistency in inbound lead flow over time
AI Automation for Faster Conversions
Automated lead responses across digital touchpoints
Reduced response time and manual effort
Improved lead movement from enquiry to site visit
Outcomes
The combined approach helped JLL Homes generate a steady and scalable flow of leads across projects. Performance campaigns delivered immediate demand, SEO strengthened long-term visibility, and AI automation improved speed and efficiency across lead handling. Together, this resulted in better control over lead volume, smoother operations, and improved overall conversion flow.
Summary
This engagement reflects Cubikey’s ability to combine performance marketing, SEO, and AI automation into a single, outcome-focused lead generation system. By aligning demand generation with operational efficiency, JLL Homes was able to scale digital lead acquisition while maintaining control and consistency.
