Web Experience as the Growth Layer

Overview

Cubikey partners with G2 to manage and maintain their website as a high-traffic, business-critical digital platform. The engagement is focused on delivering a consistently smooth, reliable, and high-quality web experience for users, while ensuring the site remains stable, fast, and ready to scale.


Website maintenance in this context goes beyond routine upkeep. It is about protecting user experience, safeguarding performance, and ensuring the platform continues to operate seamlessly as demand grows.

Scope of Work

Strategic Website Maintenance

We take ownership of ongoing website maintenance to ensure every component of the site functions as intended. This includes continuous monitoring, structured updates, and proactive improvements to maintain a polished and dependable digital presence.

Performance and Experience Management

The website is managed with a strong focus on speed, responsiveness, and usability. Page performance, navigation flows, and interaction points are regularly reviewed to ensure users experience minimal friction at every stage.

Stability and Reliability at Scale

As a platform with constant user activity, the website requires consistency under load. Maintenance efforts are designed to ensure stability across devices, browsers, and usage conditions, without interruptions to live traffic.

SUMMARY

Execution Approach

Experience-Led Maintenance

  • Maintained clean and intuitive user journeys across the site

  • Ensured consistent behaviour across core pages and features

  • Preserved design and interaction integrity during updates

Proactive Performance Oversight

  • Ongoing monitoring of site health and performance

  • Early identification and resolution of issues

  • Continuous refinement to maintain speed and reliability

Close Collaboration with Stakeholders

  • Aligned website updates with business and product priorities

  • Implemented changes without disrupting live users

  • Acted as a long-term website partner rather than a task-based vendor

Outcomes

G2’s website continues to deliver a seamless and dependable experience for users. Performance remains consistent, updates are executed smoothly, and the platform operates with confidence at scale. Website maintenance plays a key role in preserving user trust, engagement, and overall platform quality.

Summary

This case study demonstrates Cubikey’s approach to website maintenance as a strategic function. By combining performance oversight, experience management, and structured execution, we help ensure G2’s website remains stable, scalable, and aligned with user expectations over time.

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Let’s talk about what you’re building and how we can help.

  • Want to call us?

  • Prefer the old way?

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the conversation.

  • CUBIKEY

    CONTACT

Let’s talk about what you’re building and how we can help.

  • Want to call us?

  • Prefer the old way?

Let's start
the conversation.

With Cubikey, every marketing decision is driven by clarity, performance, and outcomes that move the business forward.

Google, meta, Hubspot

© 2026 Cubikey. All rights reserved.

Created by @cubikey

With Cubikey, every marketing decision is driven by clarity, performance, and outcomes that move the business forward.

Google, meta, Hubspot

© 2026 Cubikey. All rights reserved.

Created by @cubikey

With Cubikey, every marketing decision is driven by clarity, performance, and outcomes that move the business forward.

Google, meta, Hubspot

© 2026 Cubikey. All rights reserved.

Created by @cubikey