Overview
Cubikey partnered with CIEL Textile to strengthen brand awareness across India and other key global markets. The focus was on elevating brand presence, ensuring consistency in messaging, and improving visibility among relevant industry and business audiences.
For a manufacturing-led organization with a global footprint, the objective was long-term brand recall and visibility rather than short-term demand generation.
Scope of Work
Brand Awareness Strategy
We supported CIEL Textile in building a structured digital brand presence that reflects its scale, credibility, and global operations. Campaigns were designed to position the brand strongly within the textile and manufacturing ecosystem.
Multi-Market Digital Campaigns
Brand campaigns were executed across India and selected international markets to drive consistent reach and recognition. Messaging was aligned to communicate CIEL Textile’s capabilities, values, and global presence.
Digital Brand Distribution
Digital platforms were used to deliver sustained brand exposure across priority geographies. Campaign structures focused on reach, frequency, and continuity to keep the brand visible over time.
Execution Approach
Consistent Brand Representation
Maintained a uniform brand identity across markets
Ensured consistency in messaging and visual language
Strengthened brand recall through sustained exposure
Market-Level Alignment
Adapted campaigns to suit regional audiences while keeping global brand integrity
Balanced local relevance with global positioning
Focused on decision-makers and industry stakeholders
Visibility and Performance Tracking
Tracked reach and engagement trends across markets
Ensured steady brand exposure throughout campaign periods
Maintained clear visibility into brand performance by region
Outcomes
CIEL Textile achieved stronger brand visibility across India and other major markets. The campaigns delivered consistent exposure, improved brand recognition among relevant audiences, and reinforced CIEL Textile’s position as a globally active textile manufacturer.
Summary
This case study demonstrates Cubikey’s ability to execute multi-market brand awareness programs for global manufacturing brands. By focusing on consistency, scale, and long-term visibility, CIEL Textile was able to strengthen its digital brand presence across regions.
